B-Scada Retains New Marketing Partner
Tuesday, October 8, 2013
Public company B-Scada, Inc. (OTC US: MOBS), a data visualization software company, has retained JumpDEMAND, a marketing automation company, as a strategic lead generation and marketing partner. While the partnership focuses on building B-Scada's brand, lead generation, sales conversion and current customer retention strategies, the relationship is also timely as it coincides with B-Scada's launch of their Status Enterprise Edition software - a robust SCADA software package with sophisticated data modeling capabilities. JumpDEMAND has extensive experience in e-marketing industrial automation products and services. This experience coupled with their ActiveDEMAND marketing automation platform provides B-Scada with a competitive advantage.
"JumpDEMAND came highly recommended to B-Scada" says Ron DeSerranno, CEO of B-Scada. "It's unusual to find a company that has a solid understanding of the industrial automation industry AND are e-marketing experts. This combination of talents fits our business well and we're energized about the relationship." "B-Scada has always been on the leading edge of data visualization technology and we're excited to be part of making B-Scada even more successful", comments Sean Leonard, CEO of JumpDEMAND. "When you combine industry proven products, like B-Scada has, with tailored marketing automaton strategies, market share grows." The partnership between B-Scada and JumpDEMAND includes refining company and product positioning strategies, and a marketing execution plan leveraging marketing automation.